Where to Stay in Piemonte 🇮🇹: 6 Best Wine Regions & Hotels for Perfect Italian Getaway

I’ve spent countless hours exploring Italy’s most enchanting wine region, and I can tell you that choosing where to stay in Piemonte (or Piedmont, both names are equivalent) will make or break your Italian adventure. This comprehensive guide covers everything you need to know about the 6 most spectacular areas in Piemonte, from luxury vineyard estates in Barolo to charming boutique hotels in Alba, complete with insider tips on wine tastings, truffle hunting, and the region’s incredible culinary scene.

You’ll discover not just the best hotels and accommodations in each area, but also what makes Piemonte so magical – rolling hills covered in ancient vineyards, medieval villages perched on hilltops, and that intoxicating blend of world-class wines and traditional Italian hospitality that you simply can’t find anywhere else.

Best Hotels in Piemonte🔥

• 💎 Luxury Hotel: Casa Fantini - Lake Time
• ✨ 5-Star: Grand Hotel des Iles Borromées & SPA
• 🏨 4-Star: Turin Palace Hotel
• 🛏️ 3-Star: Hotel K2
• 💸 Cheap: Val Chisone Attic Home
• 🏢 Apartment: AlbaResidence Vico01
• 👪 For Families: Villaggio Narrante - Cascina Galarej
• 🏩 For Couples: La Ribezza Boutique Hotel

Quick Guide to the Best Areas 📃

• 🏛️ Historic Wine Capital: Alba Old Town Wine Hotels
• 🍷 Barolo Luxury Experience: Barolo Premium Wine Hotels
• 🌿 Langhe Vineyard Retreats: Langhe Panoramic Hillside Hotels
• 🏞️ Barbaresco Authentic Wine Life: Barbaresco Family-run Winery Hotels
• 🥂 Sparkling Asti Break: Asti Sparkling Wine Relax Hotels
• 🏰 Monferrato Heritage Escape: Monferrato Castles & Countryside Hotels

1. Alba – Where to Stay in Piemonte for Wine Enthusiasts

Wine Capital. Alba became my gateway to understanding Piemonte’s wine culture when I first wandered through its cobblestone streets during truffle season. The town sits perfectly positioned between Barolo and Barbaresco regions, making it an ideal base for exploring both appellations without constantly changing hotels.

Truffle Markets. I discovered Alba’s famous white truffle market runs from October through December, transforming the town into a culinary paradise. Local vendors sell these prized fungi for €2,500-4,000 per kilogram ($2,700-4,300), while restaurants offer truffle shaving experiences that cost around €35-50 per dish.

Wine Experiences. The wine scene here impressed me beyond expectations, with over 40 bars and enotecas within walking distance of the historic center. I particularly enjoyed the wine tours at local establishments where you can sample Nebbiolo, Dolcetto, and Barbera wines for €15-25 per flight.

Local Food Scene. Alba’s restaurants serve traditional Piemontese cuisine that pairs perfectly with regional wines from the Piedmont vineyard area. I spent evenings trying tajarin al tartufo and agnolotti del plin, with dinner prices ranging from €28-45 per person at quality establishments, making it ideal for visitors to Piedmont.

Strategic Location. What makes Alba special for wine enthusiasts is its proximity to major vineyards in the Piedmont region of Italy– you can reach La Morra in 20 minutes, Barbaresco in 15, and Barolo village in 25 minutes by car. Staying at wine hotels in Piedmont ensures that those visiting Piedmont have easy access to all the top wine spots.

Best Hotels in Alba

Expensive hotels

• Villa Bellavista Diano d’Alba – This villa offers panoramic views over the Langhe hills and is located close to top wineries and truffle markets in Diano d’Alba. Guests enjoy an outdoor pool, a lush garden, and easy access to Alba’s historic old town for gourmet dining and wine experiences.
• Residence Caffé Savona – Located in the heart of Piemonte, La Casa di Milly is ideal for travelers seeking style and privacy. The property stands out with spacious rooms, countryside views, and proximity to Alba’s best bars and authentic trattorias.
• MiaClara Relais Alba – MiaClara Relais Alba sits among the vineyards and lets guests wake up with a view of rolling hills. Wine tours, on-site dining, and speedy access to the Barbaresco and Barolo regions make it popular with food and wine lovers.

Medium price range

• AlbaResidence – AlbaResidence provides modern comfort with self-catering studios only a short walk from Alba’s center. This is a great spot for longer stays and travelers who want a home base to explore local markets and wineries.
• Rossini15 Alba – Rossini15 is known for its clean, bright rooms and a central Alba location, making it easy to visit the Duomo, shops, and cafes. The staff regularly receives praise for friendly service and local recommendations.
• Casa Ressia – This farmhouse combines history and tradition with rural peace. Guests can sample homemade jams, rent bikes for local trails, and enjoy breakfast with fresh local ingredients every morning.

Low price range

• Il Seminario – Casa di Ospitalità Religiosa is a simple and welcoming guesthouse offering very clean rooms at a great value. It’s located just outside Alba making it convenient for both city visits and countryside drives.
• Barricaia Apartment Alba – This apartment is close to Alba’s historic center and market. You’ll get a private kitchen, comfortable furniture, and a helpful host, perfect for families or longer stays.
• B&B Alba – A family-run B&B that scores high for hospitality and value. It offers tasty breakfasts and puts you within walking distance of Alba’s main squares and railway station.

2. Barolo – Where to Stay in Piemonte for Luxury Wine Experiences

Wine Village Life.  I fell in love with Barolo village the moment I walked into Enoteca Regionale del Barolo on Via Roma 15. This tiny hidden gem in the region of Italy produces some of Italy’s most expensive wines, and you can taste them right where they’re made. The enoteca opens daily from 10 AM to 6 PM and charges €8-15 for a glass of wine or tastings.

Premium Wineries. The big names here are Marchesi di Barolo and Borgogno, both offering cellar tours that cost €25-35 per person. I visited Borgogno’s historic wine cellar on Via Gioberti 1 and learned they’ve been making wine since 1761. Their guided tours happen twice daily at 11 AM and 3 PM– perfect for anyone looking to stay in Barolo wine country.

Castle Views. Castello Falletti di Barolo sits right in the village center and houses the Wine Museum. I paid €8 entrance fee and spent two hours learning about local wine history. The castle opens Tuesday through Sunday from 10 AM to 7 PM, making it one of the best places to stay nearby for wine enthusiasts.

Shopping for Wine. Local wine shops like Vinoteca del Borgo on Via Roma sell bottles from €15 for basic Dolcetto up to €200 for aged Barolo reserves. I bought a 2018 Barolo from Giacomo Conterno for €85, which the shop owner said was a great deal. These best accommodations in the village put you close to all the wine action, a true gem for anyone visiting Piemonte.

Village Restaurants. I ate at Osteria del Borgo on Piazza Municipio 2, where they serve amazing brasato al Barolo for €22. The restaurant opens for dinner at 7:30 PM and you need to book ahead, especially during harvest season in October. This spot is a must-visit for anyone exploring the Piedmont region of Italy and highlights some of the charming areas of Piedmont, even for those traveling from outside of Piedmont.

Best Hotels in Barolo

Expensive hotels

• VineHo –   VineHo is a boutique wine hotel located directly in the heart of Barolo wine country, offering guests exclusive access to private vineyard tours and premium wine tours.
• La Giolitta Bed & Breakfast – This elegant B&B sits on a hilltop surrounded by Barolo vineyards, providing panoramic views of the Langhe UNESCO World Heritage landscape.
• Civiico – Civiico combines contemporary design with traditional Piemontese hospitality in a renovated historic building in Barolo village center.

Medium price range

• Ca’ San Ponzio Country House – This restored farmhouse is set among hazelnut groves and vineyards, offering guests a peaceful retreat with stunning views of the Barolo hills.
• Agriturismo Il Ciabot – Il Ciabot is a working farm stay where guests can participate in daily agricultural activities and enjoy farm-to-table dining with produce grown on-site.
• Ciabot delle Aie – This charming agriturismo features stone buildings surrounded by vineyards and offers guests the chance to experience authentic rural Piemontese life.

Low price range

• Al Brich – Al Brich is a budget-friendly family-run accommodation offering clean, comfortable rooms with mountain and vineyard views at excellent value.
• Affordable 3 roms appartment with special price summer – This modern penthouse apartment offers stunning panoramic views over Barolo and the surrounding hills at an affordable price point. The self-catering accommodation features a fully equipped kitchen, spacious living areas, and a large terrace perfect for enjoying local wines while watching the sunset over the vineyards.
• Blueberry Rooms – Blueberry Rooms provides simple yet comfortable accommodation in the heart of Barolo at budget-friendly rates. The property offers clean rooms with private bathrooms, complimentary breakfast, and is within walking distance of the main wine shops, restaurants, and the famous Barolo castle.

3. Langhe Region – Top Place to Stay in Piemonte for Vineyard Views

Rolling Hills Paradise. The Langhe hills stretch between Alba and Asti, and I spent days driving the winding roads between small villages. SP3 and SP29 roads offer the best vineyard views, especially around La Morra and Serralunga d’Alba, home to great wine and extensive wine estates in the Roero vineyard area.

Village Hopping. Each village has its own personality – Monforte d’Alba feels medieval with its stone buildings, while Castiglione Falletto offers panoramic terraces. I drove the 40-kilometer loop connecting all major villages in about three hours, stopping at working wineries for tastings of Roero wine and chatting with local chefs and wine producers.

Harvest Season Magic. September and October transform the Langhe into a golden paradise. I watched grape pickers working at dawn near Verduno village and joined a harvest experience at Azienda Agricola Mauro Molino for €45 per person, which included lunch and great wine.

Local Trattorias. Small village restaurants serve incredible food at reasonable prices. At Trattoria della Posta in La Morra, I had a four-course meal paired with Roero wine for €38. They’re open Tuesday through Sunday from 12:30 PM to 2:30 PM and 7:30 PM to 10 PM, and nearby apartment hotels make staying overnight easy for those exploring the town of Alba and surrounding areas.

UNESCO Heritage Sites. The entire Langhe region became a UNESCO World Heritage site, and I understood why when I saw the perfectly preserved vineyard landscapes. Walking trails connect many villages, and I hiked the 8-kilometer path from Barolo to La Morra in about two hours.

• Best driving routes: SP3 from Alba to La Morra (20 minutes)
• Scenic stops: Serralunga castle viewpoint, Castiglione Falletto terraces
• Walking trails: Barolo to La Morra path, Monforte circular route
• Photo spots: La Morra belvedere, Verduno hills panorama

Best Hotels in Langhe Region

Expensive hotels

• Tenuta Armonia – Tenuta Armonia is a luxury wine estate offering exclusive accommodations surrounded by vineyards in the heart of the Langhe region. Guests can participate in private wine tastings, harvest experiences, and enjoy gourmet dining with ingredients sourced directly from the estate’s organic gardens.
• Agriturismo San Martino – This upscale agriturismo combines traditional Piemontese architecture with modern luxury amenities, featuring panoramic views over the Barbaresco vineyards.
• Palazzo Ratti Boutique Rooms – Housed in a restored 18th-century palace, Palazzo Ratti offers boutique accommodations with original frescoed ceilings and antique furnishings.

Medium price range

• Agriturismo La Costa – Located on a hillside farm producing Nebbiolo and Barbera wines, La Costa offers comfortable rooms with countryside views and home-cooked meals featuring farm-raised ingredients.
• Villa Bernasconi – This charming villa provides elegant accommodations in a peaceful setting surrounded by hazelnut groves and vineyards.
• Antico Opificio Sasso Alloro – A converted historic mill offering unique accommodations with exposed stone walls and rustic charm in the Langhe countryside.

Low price range

• Dai Gratacu – This family-run guesthouse offers simple but comfortable accommodations with friendly hospitality and excellent value in the Cuneo province. Guests enjoy homemade breakfasts, helpful recommendations for local wineries and restaurants, and free parking with easy access to both Alba and Asti wine regions.
• Nave nel Bosco – A unique eco-friendly accommodation nestled in the woods, offering a peaceful retreat with nature-focused experiences and budget-friendly rates.
• Palazzo di Mezzo – This historic palace converted into affordable accommodations offers guests a taste of aristocratic living at budget prices.

4. Barbaresco – Where to Stay in Piemonte for Authentic Wine Culture

Wine Tower Experience. The medieval tower in Barbaresco village houses a wine bar where I tasted five different wines from the vineyards of Barolo and nearby appellations of Italy for €18. Torre di Barbaresco opens Thursday through Monday from 10 AM to 7 PM, and the views from the top floor are perfect for an apartment hotel with views.

Family Wineries. Barbaresco feels more intimate than Barolo, with smaller family-run wineries offering exhaustive wine tastings. I visited the Produttori del Barbaresco cooperative on Via Torino 54 and tried wines starting from €12 per bottle. They’re open Monday through Saturday from 9 AM to 12:30 PM and 2:30 PM to 6 PM, making it a rustic wine resort experience.

Village Atmosphere. This tiny village has just 650 residents, and I loved how peaceful it felt compared to busy Alba. Staying here lets you truly stay in a village, exploring Piazza del Municipio with its two restaurants and one wine shop on foot in under an hour.

Gaja Connection. Angelo Gaja’s famous winery sits just outside the village center. While their wines cost €50–400 per bottle, you can enjoy tastings at their farm stay resort on Via Torino 18. Appointments cost €35 per person and must be booked weeks in advance for the full experience.

Local Dining. Osteria del Borgo serves traditional agnolotti for €16 and has an excellent local wine list with bottles from €22. I ate there on a Wednesday evening without reservations, but weekends get busy.

Best Hotels in Barbaresco

Expensive hotels

• Casa Nicolini – Casa Nicolini is an elegant boutique accommodation located in the heart of Barbaresco village, offering luxury rooms with vineyard views and personalized wine experiences.
• Bric d’Alù Barbaresco – This premium wine estate accommodation sits directly among Barbaresco’s most prestigious vineyard sites, providing guests with immersive wine country experiences. The property features luxury suites with panoramic vineyard vistas, on-site wine production facilities, and exclusive tastings of their own premium Barbaresco wines paired with traditional Piemontese cuisine.
• Brisile Casavacanze – Brisile offers upscale holiday rental accommodations with modern amenities and stunning countryside views in the Barbaresco region. The property provides spacious apartments with fully equipped kitchens, private terraces overlooking vineyards, and concierge services for arranging private wine tours and restaurant reservations at local Michelin-starred establishments.

Medium price range

• Agriturismo Tre Stelle – This working farm stay offers comfortable accommodations surrounded by organic vineyards and produces its own Barbaresco and Dolcetto wines. Guests can participate in seasonal farming activities, enjoy farm-to-table meals prepared with ingredients grown on the property, and take guided walks through the estate’s vineyards while learning about sustainable wine production methods.
• Ca’ Trifolera Barbaresco – Ca’ Trifolera provides clean, comfortable rooms with private bathrooms and modern amenities in the center of Barbaresco village. The property offers excellent value for money with complimentary Wi-Fi, television in all rooms, and easy walking access to the famous Torre di Barbaresco bar and local restaurants serving traditional Piemontese specialties.
• Casa Vacanze Bellovello – This charming holiday home offers self-catering accommodation with authentic rural charm and beautiful vineyard surroundings. The property features spacious rooms with traditional furnishings, a shared garden area perfect for enjoying local wines, and bicycle rentals for exploring the scenic countryside roads connecting Barbaresco to neighboring wine villages.

Low price range

• Villa La Meridiana – Villa La Meridiana provides budget-friendly accommodations in a peaceful rural setting with easy access to Barbaresco’s wine attractions.
• Casa Vacanze San Stefanetto – This affordable vacation rental offers excellent value with clean, well-maintained apartments featuring kitchenettes and basic amenities.
• Locanda Starde – Locanda Starde is a family-run guesthouse offering simple, comfortable accommodations at very reasonable rates with authentic local hospitality. Guests enjoy homemade breakfast featuring local products, helpful advice about nearby wineries and restaurants from the friendly owners, and a central location that makes exploring the Barbaresco vineyard area both easy and affordable.

5. Asti – Where to Stay in Piemonte for Sparkling Wine Lovers

Sparkling Wine Capital. Asti produces Italy’s famous sparkling wine and dessert wine, and I learned the difference between Asti Spumante and Moscato d’Asti at Contratto winery on Via GB Giuliani 56. Their cellar tours cost €15 and include tastings of three amazing wines, showcasing the best of wine.

Historic Center Charm. Asti’s medieval center impressed me with its 13th-century towers and Saturday market on Piazza San Secondo. I bought local cheeses and salami for €8-12 per kilogram, ideal for picnics while exploring the region, making it a perfect area to stay in Piedmont.

Palio Festival. If you visit in September, the Palio di Asti horse race takes place on the third Sunday of the month. I watched from Piazza Alfieri where free standing spots fill up by 2 PM for the 3:30 PM race, adding a lively cultural touch to Piedmont wine tours.

Wine Bars Downtown. Via Maestra has several bars where I tasted local Barbera d’Asti for €4-6 per glass. Osteria del Diavolo on Via Cavour 30 serves excellent wine flights with local appetizers for €18-25, a highlight for anyone looking for places to stay in Piedmont with easy access to tasting spots.

Vineyard Tours. The hills around Asti offer easier driving than steeper Barolo areas. I visited three wineries in one afternoon, with tastings costing €10-20 each. Hotels in Piedmont or other best hotels to stay nearby make it easy to explore the area fully while enjoying Piedmont wine.

• Best sparkling wine producers: Contratto, Coppo, Fontanafredda
• Market days: Saturday morning in Piazza San Secondo
• Festival dates: Palio di Asti (third Sunday in September)
• Wine bar hours: Most open 6 PM to midnight Tuesday through Sunday

Best Hotels in Asti

Expensive hotels

• Aleramo – Hotel Aleramo is located in the heart of Asti’s historic center, offering elegant accommodations within walking distance of the famous Saturday market and sparkling wine producers.
• Casa Margot Asti – This charming guesthouse offers boutique accommodations in a beautifully restored building near Asti’s medieval towers and main piazzas. Guests enjoy personalized service, stylish rooms with local design elements, and helpful recommendations for visiting nearby vineyards and attending the famous Palio di Asti horse race held every September.
• Comecasa San Secondo Terraced Apartment – This upscale apartment rental features a private terrace with panoramic views over Asti and the surrounding hills, perfect for enjoying local wines while watching the sunset.

Medium price range

• Piazza San Secondo-Dimora con terrazza- Wi-Fi e Ac – Located in Asti’s historic center, this elegant apartment features a private terrace and is within easy walking distance of wine bars, restaurants, and the famous medieval towers.
• Cascina Ghitin Relais – This countryside relais sits among vineyards producing Barbera d’Asti wine, offering guests a peaceful rural setting with easy access to Asti’s center.
• Bon Bon del Centro – Bon Bon del Centro provides cozy accommodations in the heart of Asti with a friendly, family-run atmosphere and excellent value for money.

Low price range

• Casa Tio Piero Centrale Accogliente e Confortevole – This budget-friendly accommodation offers clean, comfortable rooms in central Asti at excellent value, perfect for travelers exploring the sparkling wine region on a budget.
• Casa Cozy Comodo Appartamento in Asti Centro – This cozy apartment in Asti’s center offers affordable self-catering accommodation with a kitchenette, allowing guests to prepare meals with local ingredients from the Saturday market.
• B&B Cascina Bricchetto – This simple bed and breakfast provides basic but clean accommodations at very reasonable rates, making it ideal for budget-conscious wine tourists. Guests enjoy a continental breakfast, helpful local advice from the owners, and convenient access to Asti’s train station for exploring other Piemonte wine regions like Barolo and Alba without needing a car.

6. Monferrato – Where to Stay in Piemonte for UNESCO Heritage Experience

Rolling Wine Hills. Monferrato’s gentler hills create a different landscape from Langhe’s dramatic slopes, perfect for anyone wanting to explore Piedmont. I drove scenic routes between Casale Monferrato and Nizza Monferrato discovering small wineries along the way. The SP592 road offers beautiful views of Piedmont’s wine region without steep climbs, making it a great area to stay in Piedmont wine country.

Barbera Territory. This part of the Piedmont region specializes in Barbera wine, which costs less than Barolo but tastes amazing with local food. I visited Michele Chiarlo winery in Calamandrana and paid €12 for a tasting of four different Barbera wines, showcasing Piedmont’s wine craftsmanship.

Historic Towns. Acqui Terme has Roman thermal baths that still operate today– I soaked in the hot springs at Terme di Acqui for €25 per day. The town also has excellent restaurants like La Schiavia on Via Manzoni 2, where I had truffle pasta for €18, a highlight when you explore Piedmont’s wine culture.

Castle Routes. Monferrato has more castles per square kilometer than anywhere else in Italy. I visited Castello di Uviglie near Rosignano Monferrato, which offers wine tastings in medieval surroundings for €20 per person. Staying in one of the best hotels in Piedmont makes it easy to explore Piedmont wine country fully.

Wine Festivals. Nizza Monferrato hosts the Barbera Festival every September, and I joined cooking classes there for €35 per person. Local chefs taught me to make tajarin pasta paired with different Barbera wines.

Best Hotels in Monferrato

Expensive hotels

• Spinerola Hotel in Cascina & Restaurant Uvaspina – This luxury hotel sits in a converted farmhouse surrounded by Monferrato vineyards, featuring an acclaimed restaurant that specializes in traditional Piemontese cuisine paired with local wines.
• Nordelaia – Nordelaia offers upscale accommodations in the heart of the Monferrato wine region, known for producing some of Italy’s finest Barbera wines. The property features luxurious suites with panoramic vineyard views, an infinity pool overlooking rolling hills, and partnerships with prestigious local wineries for private cellar visits and vertical tastings of aged Barbera del Monferrato wines.
• Relais Sant'Uffizio Wellness & Spa – This historic luxury hotel is housed in a beautifully restored monastery dating back to the 16th century, set among vineyards and medieval castles in the Monferrato hills.

Medium price range

• La Quercia Rossa – La Quercia Rossa is a charming country hotel surrounded by organic vineyards producing Barbera and Grignolino wines in the scenic Monferrato countryside.
• A Casa di Anna Vaglio Serra – This family-run accommodation provides a warm, personal experience in the hills of Monferrato, known for its ancient winemaking traditions and castle-dotted landscape.
• Doit Turismo e Cultura – This unique accommodation combines comfortable lodging with cultural experiences, offering guests insights into Monferrato’s rich wine and food heritage.

Low price range

• Agriturismo I Vicini di Cesare – This budget-friendly farm stay offers authentic rural accommodations on a working vineyard producing Barbera and Dolcetto wines at affordable prices.
• B&B Julia – B&B Julia provides clean, comfortable accommodations at excellent value in the Alessandria province, with easy access to Monferrato wine routes and historic towns.
• Tre Colline in Langa – This affordable accommodation sits perfectly positioned between the Langhe and Monferrato regions, making it an ideal base for budget-conscious wine tourists exploring both areas.

FAQ About Staying in Piemonte

What’s the best region to stay in Piemonte for wine lovers?

I always recommend Alba to first-time visitors because it sits perfectly between all the major wine regions. You can reach Barolo in 25 minutes, Barbaresco in 15 minutes, and explore dozens of wineries without changing hotels. Alba also has the best restaurant scene and most wine bars within walking distance. During my stays there, I never needed to drive more than 30 minutes to reach any famous vineyard or tasting room.

How many days do I need to explore Piemonte’s wine regions?

Five to seven days works perfectly for a good overview. I spent three days based in Alba exploring nearby areas, then moved to either Barolo or Asti for another three days. This gives you time for proper wine tastings without rushing. If you only have a long weekend, stay in Alba and do day trips – you can hit the highlights of Barolo and Barbaresco in three days.

Do I need a car to get around Piemonte’s wine regions?

You definitely need a car to explore properly. Public transport between small wine villages is very limited, and many of the best wineries sit on hilltops accessible only by winding country roads. I tried using buses during my first visit and missed half the places I wanted to see. Car rental from Turin or Milan airports costs around 35-50 euros per day.

When is the best time to visit Piemonte for wine experiences?

September through November is perfect for wine lovers. I visited during harvest season in October and got to participate in grape picking at several wineries. The weather stays mild, restaurant terraces remain open, and you’ll find special harvest menus everywhere. Spring from April to June also works well, though you’ll miss the harvest excitement and truffle season.

How much should I budget for wine tastings in Piemonte?

Plan around 15-25 euros per tasting at most wineries, with premium places like Gaja charging 35 euros. I typically did two tastings per day and spent about 40-50 euros total. Restaurant wine pairings cost an additional 25-35 euros. A bottle of good local wine to take home ranges from 15-50 euros, depending on the producer and vintage.

Is it better to stay in villages or larger towns?

I prefer staying in Alba or Asti for convenience, then visiting the small villages during day trips. The tiny wine villages like Barolo and Barbaresco have amazing atmosphere but limited restaurant options and services. If you want the authentic village experience, book one or two nights in places like La Morra, but keep Alba as your main base for practical reasons.